This module provides you with the skills to display critical, analytical and problem-solving techniques in appropriate business contexts, with the capacity to present conclusions professionally. You will develop a comprehensive understanding of the role of strategy and policy in the success of business organisations. Critically evaluating and reviewing existing theories, concepts and practices in strategic management, you learn how they are applied in an organisational content.

Module Description

This module aims to:

develop in students a firm comprehension of the role of strategy and policy in the success of business organisations
equip students to critically evaluate and review existing theories, concepts and practices in strategic management
develop the diagnostic and analytical skills of students in the application of strategy and policy development in business organisations

Module Content

Introduction to Strategy
The Environment
Strategic Capability
Expectations and Purposes
Business Level Strategy
Corporate Level and International Strategy
Directions and Methods of Development
Organising for Success
Enabling Success
Managing Strategic Change

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