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Level 5: Financial Services Marketing
Introduction
This module analyses the different channels and methods of marketing adopted by financial services organisations, including issues of product development, pricing, and distribution. You will look at the different types of consumers within the financial services environment and the prospects for growth opportunities.
Module Description
This module aims to provide a critical perspective on the different market methods of marketing and alternative distribution channels adopted by financial services organisations.
Module Content
- Identifying the financial services customer
- Assessment of financial prospects and growth opportunities
- Development of financial products
- Distribution channels 1: Financial service branch networks
- Distribution channels 2: Technology driven
- Pricing issues in financial services
- Customer loyalty
- Corporate financial services marketing
- Planning market strategy
- Developing the financial services brand
