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Level 3: Global Business Environment

Module Description

This module aims to:

1. To develop a clear understanding and appreciation the enticements for and barriers to companies conducting business in and with countries outside of their domestic base
2. To equip students to understand the main economic trade theories and the global trade and business environment
3. To critically evaluate the strategic processes for entering international markets
4. To evaluate the role of the various international organisations
5. To develop in students a critical appreciation

Module Content

• Introduction to International Trade & International Economic Trade Theories
• Recent trends in International Trade & Business , International Institutions
• Management Issues in Global Businesses
• Globalisation versus Regionalisation
• European Integration
• Political and Legal Forces in the international business environment
• Socio-Cultural Forces in the international business environment
• Issues in international Human Resource Management
• Issues in International Marketing

Intended Learning Outcomes

On completion of this module, students will be able to:

• Critically evaluate the motives for, and barriers to, internationalisation
• Demonstrate mastery of understanding of current levels and trends of global trade and business
• Critically evaluate modes of entry available to business in the international process
• Comprehend the role of key supranational organisations
• Display a critical appreciation of organisational functions in an international context

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