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Level 3: Global Business Environment

Introduction

Develops an understanding of the main trade theories and the role of business in today’s global environment. You will evaluate the enticements and barriers to companies conducting trade outside their domestic base. For example it will explore the socio-cultural forces that impact the international business environment as well as understanding the role of international organisations such as the European Union.

Module Description

This module aims to:

1. To develop a clear understanding of the barriers to companies conducting business in and with countries outside of their domestic base
2. To equip students to understand the main economic trade theories and the global trade and business environment
3. To critically evaluate the strategic processes for entering international markets
4. To evaluate the role of the various international organisations
5. To develop in students a critical appreciation

Module Content

• Introduction to International Trade & International Economic Trade Theories
• Recent trends in International Trade & Business , International Institutions
• Management Issues in Global Businesses
• Globalisation versus Regionalisation
• European Integration
• Political and Legal Forces in the international business environment
• Socio-Cultural Forces in the international business environment
• Issues in international Human Resource Management
• Issues in International Marketing

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