Develops an understanding of the main trade theories and the role of business in today’s global environment. You will evaluate the enticements and barriers to companies conducting trade outside their domestic base. For example it will explore the socio-cultural forces that impact the international business environment as well as understanding the role of international organisations such as the European Union.

Module Description

This module aims to:

To develop a clear understanding of the barriers to companies conducting business in and with countries outside of their domestic base
To equip students to understand the main economic trade theories and the global trade and business environment
To critically evaluate the strategic processes for entering international markets
To evaluate the role of the various international organisations
To develop in students a critical appreciation

Module Content

Introduction to International Trade & International Economic Trade Theories
Recent trends in International Trade & Business , International Institutions
Management Issues in Global Businesses
Globalisation versus Regionalisation
European Integration
Political and Legal Forces in the international business environment
Socio-Cultural Forces in the international business environment
Issues in international Human Resource Management
Issues in International Marketing

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