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Level 3: Business Strategy
Module Description
This module aims to:
- To develop in students a firm comprehension of the role of strategy and policy in the success of business organisations
- To equip students to critically evaluate and review existing theories, concepts and practices in strategic management
- To develop the diagnostic and analytical skills of students in the application of strategy and policy development in business organisations
Module Content
- Introduction to Strategy
- The Environment
- Strategic Capability
- Expectations and Purposes
- Business Level Strategy
- Corporate Level and International Strategy
- Directions and Methods of Development
- Organising for Success
- Enabling Success
- Managing Strategic Change
Intended Learning Outcomes
On completion of this module, students will be able to:
- Demonstrate comprehensive knowledge of the nature of strategy and its importance in an organisational context
- Express a holistic comprehension of the core principles of strategic management
- Display analytical and problem‐solving techniques in appropriate business contexts, with the capacity to present conclusions professionally
- Demonstrate initiative and creativity in the selection of suitable competitive strategies for organisational success
- Display firm understanding of the importance of the strategic intent, purpose and culture in determining organisational effectiveness
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