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Level 5: Marketing Communications
Introduction
Understand the means by which an organisation promotes its products, services and ideas; analyse effective communications through a wide range of media; and evaluate the key issues of marketing messages, marketing audience and channels and the timing of communications.
Module Description
This module aims to:
- Understand the means by which an organisation promotes its products, services and ideas;
- Analyse effective communications through a wide range of media; and
- Evaluate the key issues of marketing message, marketing audience, marketing channels, and the timing of communications.
Indicative Content
- Media market model
- Print media
- Digital media
- Radio and TV communication
- Consumer groups
- How consumers avoid unwanted advertising messages
- Measurement systems
- The regulatory environment
