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Level 2: Market Research and Innovation

Module Description

This module aims to:

1. Evaluate research methods used in a management/technological environment;
2. Evaluate journal articles and develop a framework for specific research projects;
3. Analyse the reporting and presentation of findings in a manner that stimulates critical thinking and ideas;
4. Evaluate the impact of technology in the management setting.

Module Content

• Role of research in decision-making processes
• Manager-researcher relationships
• Role of technology in research
• Primary data collection (qualitative and quantitative research)
• Secondary data and collection processes
• Development of research proposals
• Design, measurement, and errors in data collection
• Sampling
• Ethics in research
• Presentation of data

Learning Outcomes

On completion of this module, students will be able to:

• Critically evaluate data collection methods
• Analyse and assess appropriate research designs for specific research projects
• Formulate a research proposal
• Apply understanding of appropriate research technologies
• Critically examine ethical issues in business research

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