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Level 5: Market Research and Innovation
Introduction
Evaluate research methods used in a management/technological environment; evaluate journal articles and develop a framework for specific research projects; analyse the reporting and presentation of findings in a manner that stimulates critical thinking and ideas; and evaluate the impact of technology in the management setting.
Module Description
This module aims to:
- Evaluate research methods used in a management/technological environment;
- Evaluate journal articles and develop a framework for specific research projects;
- Analyse the reporting and presentation of findings in a manner that stimulates critical thinking and ideas;
- Evaluate the impact of technology in the management setting.
Module Content
- Role of research in decision-making processes
- Manager-researcher relationships
- Role of technology in research
- Primary data collection (qualitative and quantitative research)
- Secondary data and collection processes
- Development of research proposals
- Design, measurement, and errors in data collection
- Sampling
- Ethics in research
- Presentation of data
