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Level 5: Internet Marketing
Introduction
Integrate the key elements of content, marketing, legal, maintenance and web security; develop effective techniques for presenting content in websites in a clear and concise format; analyse the marketing.
Module Description
This module aims to:
- Integrate the key elements of content, marketing, legal, maintenance and web security
- Develop effective techniques for presenting content in Web sites in a clear and concise format
- Analyse the marketing concepts to plan and target a Web marketing strategy
- Evaluate the practical logistics of establishing and maintaining an internet marketing site, including legal and regulatory issues
Module Content
- Proofreading, use of spell checkers and style guides
- Content planning
- Web marketing techniques including affiliate marketing and HTML mail
- HTML email as a successful marketing tool
- Search engine optimisation
- Legal and regulatory issues
- Hosting technology and service providers
- Security issues and risk assessment
- Fulfilment and systems integration
