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Level 2: Internet Marketing Applications

Introduction

Analyse and assess the contribution of internetmarketing in a range of organisation settings; critically evaluate key business functions that are making extensive use of automation through the internet; apply understanding of areas where the internet has become or is becoming the normal mode of selling and distribution; and critically evaluate areas where existing web-based applications could be used to improve productivity and performance in a range of settings, presenting ideas in the form of a proposal.

Module Description

This module aims to:

1. Evaluate internet marketing applications to show good and bad practice across a range of business sectors;
2. Analyse the different channels through which internet marketing can be an effective business tool.

Module Content

• Public sector use of the internet and the government e- business initiative
• Wholly web driven business including Amazon and Google
• The use by large corporations of the web to improve internal processes
• Small business and specialist applications
• Customer service advantages created by the internet

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