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Level 2: Internet Marketing Applications
Module Description
This module aims to:
- Evaluate internet marketing applications to show good and bad practice across a range of business sectors;
- Analyse the different channels through which internet marketing can be an effective business tool.
Module Content
- Public sector use of the internet and the government e- business initiative
- Wholly web driven business including Amazon and Google
- The use by large corporations of the web to improve internal processes
- Small business and specialist applications
- Customer service advantages created by the internet
Learning Outcomes
On completion of this module, students will be able to:
- Analyse and assess the contribution of internet marketing in a range of organisation settings
- Critically evaluate key business functions that are making extensive use of automation through the internet
- Apply understanding of areas where the internet has become or is becoming the normal mode of selling and distribution
- Critically evaluate areas where existing web based applications could be used to improve productivity and performance in a range of settings presenting ideas in the form of a proposal
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