Level 5: Internet Marketing Applications

Introduction

Analyse and assess the contribution of internetmarketing in a range of organisation settings; critically evaluate key business functions that are making extensive use of automation through the internet; apply understanding of areas where the internet has become or is becoming the normal mode of selling and distribution; and critically evaluate areas where existing web-based applications could be used to improve productivity and performance in a range of settings, presenting ideas in the form of a proposal.

Module Description

This module aims to:

Evaluate internet marketing applications to show good and bad practice across a range of business sectors;
Analyse the different channels through which internet marketing can be an effective business tool.

Module Content

Public sector use of the internet and the government e- business initiative
Wholly web driven business including Amazon and Google
The use by large corporations of the web to improve internal processes
Small business and specialist applications
Customer service advantages created by the internet

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