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Internet Marketing Overview

Internet Marketing: Ecommerce encompasses a wide range of business activities. Internet marketers use the internet to facilitate business transactions quicker and provide improved levels of customer support.

Online spending in the UK is predicted to reach 40 billion by 2010 with 25 million online consumers. Online advertising spend in Britain already exceeds 2billion and is growing at over 40% per year. Almost every business needs an ecommerce strategy to meet customer demands and compete, yet many still lack the staff with the appropriate skills. This course presents you with the key skills required to pursue a career in this new and exciting arena.

The Foundation Degree in Internet Marketing will:

• Enable students to acquire essential knowledge and the vital skills needed to develop, implement and operate an ecommerce strategy
• Ensure students understand how ecommerce integrates with other business functions
• Develop transferable job skills
• Build a network of like-minded ecommerce professionals
• Incorporate elements of work based learning

Internet Marketing Degree

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